COCA COLA

To promote their new beverage 'Zero', Coca Cola launched the brand name on an airship which was followed at street-level by a Direct Marketing tour bus at key seaside locations during the summer holiday season.                                                                                        

IKEA TOUR

For the launch of their new autumn catalogue, Ikea advertised with an airship carrying the message 'Or New Catalogue Is Landing'. This was complimented by distribution at street level of the newly printed catalogue in major large cities and seaside locations.

MSC FANTASIA TOUR

For the launch of the new cruise liner 'Fantasia' the MSC cruise company used an airship to publisize the launch date in Naples and then had the airship stationed there during the week of the build up to the televised star-studded launch celebration.